Today we highlight the New York Times Corporation. The Pricing Chart below depicts the stock price of the New York Times Corporation relative to the S&P 500 over the past year. Given the excessive sell off, and pessimism for its business, is NYT a “Bargain or a Value Trap?”

After enjoying a brief period of out performance early in the year, the stock has just been a massive loser since May. Lets explore why. This chart traces out NYT’s economic profitability, as captured by The Applied Finance Group’s Economic Margin. Unlike accounting earnings, Economic Margin, captures a company’s true profitability by accounting for on and off balance sheet assets as well as its overall risk. While under an accounting EPS view NYT has been profitable every year since 1998, from a more rigorous economic perspective the company has been destroying shareholder value since 2005.

The fundamental problem NYT faces is that it is selling less and earning less on each sale, as depicted in the following charts.

Starting in 2001, NYT’s EBITDA Margin declined significantly, and after an increase in 2002 it continued to decline thereafter. Its annual sales told a different story and highlights why corporate management teams often focus on the wrong performance indicators to explain the health of their companies. After a sharp decline in 2001, NYT’s sales steadily increased until 2005. Since then however, they have continually declined through today. While those fundamentals are troubling, if we can buy NYT at a price that more than reflects those problems,
So at today’s price of $5.34, is NYT a “Bargain or a Value Trap?” Lets explore.
We will answer the question using The Applied Finance Group’s proprietary Value Expectations process. Our goal is to identify the corporate performance a company must deliver to justify its current stock price. We will focus on 3 fundamental “value drivers” Sales Growth, EBITDA Margin, and Asset Turns to frame our valuation discussion. The chart above depicted NYT’s EBITDA Margins, and while they are currently below their 10-year average, they have been very steady at about 14.5% over the past three years. Interestingly, while NYT’s margins and sales have been declining over the past few years, it has become more efficient in its use of assets, as depicted in the chart below.

So given this information, lets make some assumptions about NYT’s future EBUTDA Margins and Asset Turns to understand the sales growth priced into its current stock price.
Assuming that NYT can maintain its near record level of .9 sales to asset ratio, combined with a 14.5% EBITDA Margin, the company must generate annual sales growth of 14.5% over the next 5 years. This seems like a very tall order for the firm, given that over the past five years, its median sales growth has been about 2%, and over the past 10 years it has never grown its sales more than 12% in a single year. Given how the New York Times has been losing readers possibly due to its editorial choices and certainly due to greater competition growing sales is an unlikely avenue for the company to deliver the performance required to justify its current stock price. More likely, if NYT is to justify its current stock price it will have to find a way to improve its EBITDA Margins back to their late 1990’s early 2000’s levels. Absent any significant movement in that direction, NYT is no bargain.